Resources

Books you should read…

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder

Learn powerful and practical techniques for understanding, designing and implementing new business models—or analyzing and renovating old ones.

Duct Tape Marketing Revised & Updated: The World’s Most Practical Small Business Marketing Guide
by John Jantsch

This guide provides a road map for small-businesses to effectively market and grow using affordable tools and tactics.

Little Red Book of Selling: 12.5 Principles of Sales Greatness
by Jeffrey Gitomer

Understand what makes sales happen, presented in bite-size chunks for easy reading in between meetings or on the road.

Sites you should visit…

theleanstartup.com

The Lean Startup is a methodology for starting a new business and creating and launching new products with less waste.

ted.com

TED is a nonprofit that brings together technology, entertainment and design to offer a range of fascinating lectures, performances and conferences—and it’s absolutely free!

imagemavenvideo.com

Get people to know, like and trust you using web video. ImageMaven can help you understand the power of video marketing.